Dynamic storytelling is easier to do and more effective for sales than you might think. September 25, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. The Internet and social media have created amazing channels for businesses to reach more potential customers and build their audience. ThereRead More

The search engine is constantly tweaking its approach, and so should you. September 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. As time goes on, Google’s search algorithms continue to evolve, perpetually making thousands of improvements. Those tasked with creating or optimizing content need to be awareRead More

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 25 I’m back with another reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. For those of you who are just tuning into this special podcast series, the book is structured as 366 daily meditationsRead More

Here’s how to keep it short, sweet and successful. September 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. An elevator pitch is one of the most important tools in the earliest stages of any startup’s development. Designed to be a short, catchy way to describe yourRead More

With more than 139 million active daily users and available in over 40 languages, Twitter has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. Twitter has kept up a steady pace of new feature roll-outs over the pastRead More

How you can save time and money compared to traditional outbound sales efforts. September 24, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I’ve witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there’sRead More

Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’reRead More

September 24, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Whether you work in the nonprofit sector, real estate, e-commerce, public relations or any other field, you probably send out newsletters or offers to a large email list. And with good reason. According to a recently releasedRead More

We all know by now that podcasting is a fantastic content marketing tactic, right?  To review:  Over 81 million people listen to podcasts (Edison Research) 80% finish the majority of every episode on their favorite podcasts (Edison Research) Most people who listen to one podcast are likely to pick upRead More

Here’s a hint: Milliennials are no longer kids. September 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The time has passed for curmudgeon outrage over avocado toast. “Millennials” is now just a loaded epithet for “adults under 40.” They’re buying houses, establishing careers and raising aRead More