Transcript of Why Continuous Learning Matters for Today’s Professionals

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of TheRead More

Why Continuous Learning Matters for Today’s Professionals

Marketing Podcast with Matt CooperPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I chat with Matt Cooper, CEO of Skillshare. Skillshare is an online learning community that offers users access to more than 30,000 classes, with a focus on creative fields. Cooper discusses the ins and outsRead More

How to Segment Your Buyer Personas and Create Unique Content for Each

When you run a business, you want to seek out the customers who are the best fit for you. These people are not only the ones most likely to need your goods or services, they’re also the people you would most like to work with. For a lot of businesses, though,Read More

The Currency of Influence in Marketing — Buy, Sell, or Trade

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it’s the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?”Read More

Hold That Door! 7 Rules for an Elevator Pitch.

Make the most of precious moments with a captive audience. August 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I used to hate the expression “elevator pitch.” It just drove me crazy. But now that everybody’s using it all over the world, I officially give up and amRead More

3 Powerful Uses of Machine Learning in Marketing

Machine learning is proving to be powerful for brands and marketers alike. Here’s how. August 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information shouldRead More

Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs.  Recently we shared an interview with Margaret Magnarelli, who spent nearly a decade as a magazine editor before moving into a content marketing leadership role.Read More

Are You Looking to Make a Career Switch?

Here’s some advice for those getting started in marketing. August 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. There was once a time when you expected to stay in the same career path (and usually the same company) for your entire career. That time isRead More

Weekend Favs August 24

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Small Business Radio Show with Barry Moltz – The Self-Reliant Entrepreneur

SEGMENT 2, starting at 19:15: Every entrepreneur should seek the help of others, but in the end, they have to rely on themselves to achieve their dreams and find true happiness. John Jantsch, author of Duct Tape Marketing, is here to share what it means to be a self-reliant entrepreneur based onRead More