Just because the leaves turn doesn’t mean profits have to fall. August 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comesRead More

Less than Half of Google Searches Now Result in a ClickMost Google searches don’t yield subsequent clicks, with 50.33 percent ending on the search giant’s result page, according to newly-released data from Jumpshot, also showing 45.25 percent of searches resulting in organic clicks and 4.42 percent in paid advertisement clicks.Read More

How artificial intelligence can make your team more human. August 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University’s Keller Center forRead More

These tips can help your business survive hard times. August 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s easy to make money when customers are flocking to you, the economy is booming, and everyone is happy. But what happens when that all changes? IfRead More

In her role at Adobe, Veronica Belmont works to help people bring their ideas to the masses on social media. One of her tips: Create a content calendar for Instagram. August 22, 2019 9 min read This story originally appeared on Authority Magazine Veronica Belmont is a product manager, podcaster,Read More

Some performers take the stage all by themselves, with no props or partners to lend support, and capture their audience with a riveting solo act. Hilarious standup comedy routines and enlightening TED Talks exemplify this ability in action.  As a content marketer, there are occasions where a well written pieceRead More

Here are four questions every company should ask before marketing for consumer bucks. August 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Consider this scenario: You’re on a journey and reach a crossroad. You ask directions from two strangers. One tells you to turn leftRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Marketing Podcast with Jeff FrommPodcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, FrommRead More

State fair season brings tasty new foods-on-a-stick and a grandstand full of marketing lessons for those willing to walk the midway. The Minnesota State Fair, known affectionately as the Great Minnesota Get-Together, begins tomorrow, and we’ll explore some of the wild new food concoctions on offer this year, and digRead More