Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach outRead More

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realitiesRead More

Putting yourself out there can be difficult, but it’s often worth it. July 29, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of Empowerista from Entrepreneur Network partner Business Rockstars, Alex Wehrley discusses the pros and cons of showing your face on social media. First,Read More

If you’re selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market. July 29, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt isRead More

Few things in this world are as delicious as a corner piece of lasagna. For starters, the top layer of cheese is both gooey and crispy. The tomato sauce is sweet yet peppery. The meat? It’s flavorful and hearty. And don’t get me started on the ricotta and mozzarella layers—myRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2B Buyers Demand Personalization Above All Else, Study FindsB2B buyers place the highest value on personalization, according to a newly-released report based on a survey of some 1,000 B2B leaders, which also showed that 30 percent make more than half of their purchases using digital platforms, up significantly from 15Read More

Utilizing AI in your business marketing is more cost-effective and simpler to implement than you think. July 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what yourRead More

July 25, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Enterpreneur Network partner Eric Siu explains how to create a successful marketing plan. Start by taking an honest look at your business and how it compares to your competitors. Are you staying organized, followingRead More

In my experience, most marketers fancy themselves as lifelong learners, taking pride in innovating their work and skill set to maximize their impact. We keep tabs on emerging trends, tactics, and tools. We follow industry leaders for their insight. We consult our internal teams and external partners for advice.  ButRead More