Marketing Podcast with Laura VanderkamPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities. Vanderkam is the author of several otherRead More

This statement can differentiate you from other businesses and entrepreneurs in your space. July 16, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it can be helpful to create a personal ethics statement. A personal ethics statement is an assertion that defines yourRead More

Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and businessRead More

Is your content audience-centric? “Of course it is!” Says the hypothetical person I just made up. “We do intensive research for all our content. We look at questions our audience is asking, we hit up SEMrush and BuzzSumo…our content is all about our audience!” Here’s the big question: Beyond learningRead More

As an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor? July 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2016, some were surprised when President Donald Trump won theRead More

Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora. July 15, 2019 4 min read Jeff Schmidgall learned how important branding is the hard way. Since its founding in 2014, the savory snack brand he co-founded,Read More

By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. July 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from DanRead More

It’s time for B2B content marketers to stand out. You know it. I know it. We all know it.  But capturing attention in a crowded content room is hard to do, especially when content creation has seen the biggest uptick in spending among your fellow B2B content marketers. You can’tRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign? July 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is complex. With seemingly endless techniques, how do you reach and resonate withRead More