Facebook brings back reach estimates for Custom AudiencesAfter a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced. Marketing Land [embedded content] Google Maps Launches Place TopicsGoogle announced that its Google MapsRead More

By confronting the issue head-on, the startup regained its customers’ trust. July 11, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Listen to Cameo’s founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one dayRead More

Content marketing wears many (top)hats. Brands incorporate content marketing as an avenue to help them reach, engage and convert their audiences. It’s also a tool for attracting the RIGHT people to your brand. And in the end, great content can inform, persuade and connect with your target audience on aRead More

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of emailRead More

Use these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever since consumers started fast-forwarding through commercials and streaming TV showsRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinksRead More

Marketing Podcast with Rachel ParkerPodcast Transcript Content, content, content—are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce asRead More

Find out how to use Amazon’s demand-side platform to target your customers wherever they are online. July 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon |Read More

I’ve never been very good at saving money — unless I’m saving for something specific. Give me a defined target, and the intrinsic motivation that comes along with it, and I’ll get there. There is much to be said about the value of focus in achieving a goal. The sameRead More

Check out how this marketing strategy for Whoppers helped one advertiser win big. July 9, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In the second episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir went to Cannes, France for the Cannes Lions Festival of Creativity, a major eventRead More