Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales was super targeted, highly relevant email, Facebook, and Instagram marketing. This is John Jantsch, and my guest today isRead More

Marketing Podcast with Jeanna PoolPodcast Transcript Today’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos, and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin Moore Paints. She has also written several books includingRead More

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of movingRead More

Emailing surveys to customers was cool when email was a novelty, but those times are long past. July 2, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I recently rented a car to explore Hawaii with my family. A few days after returning the vehicle toRead More

At one point or another, we’ve all kept a mental list of the qualities we’re looking for in our perfect match. And over the years, that list has likely changed. Qualities that were once deal breakers (Justin Timberlake lookalike circa 2001), have now become “nice to have” or even “whatRead More

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members. July 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to theRead More

A real thought leader is simply someone who is known as someone who knows what they are talking about. July 1, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The phrase “thought leader” has been given a bad connotation by shady internet marketing tactics but itRead More

We’ve made it through the second quarter of 2019, one filled with many important B2B marketing changes and several unexpected twists and turns that will all combine to affect how the industry moves forward as we enter Q3 and push ahead to 2020. Q2 saw several exciting shifts in entirelyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2C, B2B Purchase Journeys Follow Similar PathsA newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, just one of several findings of interest to digital marketersRead More