To Make More Money Online, You Must Diversify From Google AdWords and Facebook Ads (or Pay the Price)
Your customers aren’t all on one platform, so neither should your digital ads. June 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you rely on one client for all of your business? Every business worth its salt knows the value of diversification when itRead More
3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation
A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink. June 27, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence, or AI as it’s called, has been a buzzword for nearly a decade already, yet sometimes it still feels asRead More
If You’re Not Attending Cultural Tentpole Events, You’re Missing a Major Source of Buzz
Coachella wasn’t just a media stunt in the desert — it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right. June 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This spring,Read More
Buyers vs. Buying Committees: Not Knowing the Difference Could Cost You
Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. It’s a hugely important distinction that too many strategies failRead More
How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls
As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take. June 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The Federal Communications Commission’s (FCC) adoption of a new policy to give wireless carriers more authorityRead More
5 Creative Ways to Get Exposure for Your TEDx Talk
The big day has come: You’ve been selected to give a TEDx talk. You’ve worked on it for weeks. Now, how do you ensure someone actually views it? June 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I recently gave my first TEDx talk, titledRead More
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developedRead More
5 Amazon Ad Settings You Shouldn’t Ignore
You can’t just set up your ad campaign and expect them to bring in customers day after day. Here are the five settings you should review and tweak as necessary to improve your sales. June 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The followingRead More
What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter. June 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. McDonald’s recently announced that it is acquiring personalization software vendor Dynamic Yield, for aRead More
15 Reports Charting the Future of Content Marketing
How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future, and provide the best-answer and trust-building solutions clients expect today.Read More