You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in. June 4, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur Insider’s Tip of the Day provides concise input on how you can improveRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing broadcast is brought to you by Gusto, modern easy payroll benefits for small businesses across the country. And because you’re a listener you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Marketing Podcast with Brad SugarsPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Brad Sugars. He is the founder, chairman, and president of ActionCOACH and the co-author of the book Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic. ActionCOACH boastsRead More

Supercharge your success online with strategies for e-commerce, SEO, and more. June 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the saleRead More

If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails areRead More

Marketing is essential but never cheap, so upping your ROI is the name of the game. June 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will theRead More

Getting to the heart of the questions most important to your potential audience is an unbeatable path to providing best-answer solutions. Let’s look also at why question research is such an important facet in marketing, and some of the primary ways to uncover precisely what people are using search enginesRead More

As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that. June 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Is your brand growing the way it should? You’ve devoted the time and resources to every neededRead More

Tailor each marketing experience to your customers so they don’t need to guess about your product’s value. June 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner, Brian Tracy discusses you can take to improve your marketing efforts. In orderRead More

My/Mo Mochi Ice Cream is the biggest brand behind the category, and it got there through an acquisition and millennial targeting. June 3, 2019 4 min read In the early 1990s, Frances Hashimoto reportedly combined two sweet treats, the ball-shaped mochi (glutinous rice that dates back more than 1,000 yearsRead More