Why A Small Business Needs A Responsive Website
Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in the United States took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’reRead More
Profits Can Be Deceiving. Here’s Why I Killed Off My Money-Making Product.
I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.) June 6, 2019 4 min read This story appears in the June 2019 issue of Entrepreneur. Subscribe » Sleepless, worry-filled nights are normal for anyRead More
8 Simple Ways to Make Social Media Work for Your Business
Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps. June 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | BarnesRead More
How Authenticity Makes a Difference When Marketing Niche Brands
This CEO talks about how indie brands can excel in today’s marketplace. June 6, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Robert Schaeffler, CEO of DevaCurl, discusses the importance of delivering on the marketing promises that your company uses to gain and maintain your customerRead More
The Experience Factor: It’s Time for Content Marketers to ‘Flip the Switch’
I’d love to tell you everything. But in the spirit of brevity and relevance, I’ll cut to the moment it all clicked. While enjoying a lovely dinner with an old family friend last week, he relayed his version of a classic Maya Angelou quote to me: “You know, you meetRead More
Transcript of Finding Hope and Happiness in a Pessimistic World
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an email validation system that integrates with all the major ESPs to make sure, hey, your mail doesn’t bounce. Check it out at zerobounce.net. John Jantsch: Hello and welcome to anotherRead More
Finding Hope and Happiness in a Pessimistic World
Marketing Podcast with Mark MansonPodcast Transcript This week on the podcast, I chat with best-selling author, blogger, and internet entrepreneur Mark Manson. Manson is the author of the New York Times’ best-seller, The Subtle Art of Not Giving a F*ck. He’s described it as “a self-help book for people who hateRead More
Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand
Find out how to increase brand awareness of your Amazon products. June 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBoundRead More
8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message. June 5, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Controversy in marketing can be an effective way of getting noticed, which is why some brands purposely look for ways to create a splash. They recognizeRead More
The Relationship Between SEO and Social: It’s Complicated … and Complimentary
Social media marketing and search engine optimization are often viewed as two disparate components of a holistic digital strategy. In some ways, they are distinct, but there is far more convergence and crossover than we’re often led to believe. I find that looking at one side through the lens ofRead More
