My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Attracting Hispanic customers can prove a huge boon for your small business moving forward. May 10, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based onRead More

Are you an Instagram influencer? Are you working to become one? These six to-do items are key for success! May 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Building and maintaining status as an Instagram influencer requires a lot of work. After all, your abilityRead More

Most Gen Zers have never known life without the internet; they can smell inauthenticity a mile away. So polish up your customer relationships. May 10, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world.Read More

What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note thatRead More

Two industry experts give their tips for breaking into this green-hot industry. May 9, 2019 4 min read Don’t enter the world of cannabis branding unless you’re ready to give it everything you’ve got. “You have to dedicate your life to it, which I have,” says Cannabrand CEO Olivia Mannix,Read More

One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider. May 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among theRead More

When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject. On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’sRead More

The marketing guru says your brand is your protector, content is king, and slow and steady wins the race. May 8, 2019 8 min read Last month, thousands of cannabis industry professionals descended on Santa Rosa, California for the Hall of Flowers cannabis trade show. The highly-anticipated event brings togetherRead More

Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact. May 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When I started my personal journey as a marketer back in 2009, “content marketing” was a brandRead More