The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be aRead More

How to Build a World-Class Marketing Team

The right people for your team are out there, you just have to know what traits to look for. May 1, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. There’s always a new marketing tool or some flashy, new resource always round the corner. How can you sort throughRead More

Promoting Your Business May Come Down to This One Highly Effective Tool

Finance pro Jeff Rose says ignoring this crucial resource is a mistake. May 1, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur Network partner Jeff Rose says the number one asset for business promotion is an email list. Rose stresses the power of sending out direct emails, which he callsRead More

Transcript of Everything You Need to Know About Podcasting

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking,Read More

Everything You Need to Know About Podcasting

Marketing Podcast with John Lee DumasPodcast Transcript Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazingRead More

The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers

Twitter needs to change. This truth is acknowledged by everyone affiliated with the social media network, including its co-founder and CEO. Jack Dorsey sat with Chris Anderson and Whitney Pennington Rodgers of TED last month for a roundtable discussion about the state of his company, and the path ahead. Specifically,Read More

Taking a Stand Used to Be Taboo in Business. Now, It’s Almost Required.

April 30, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I started my career in brand management at Johnson & Johnson, a classic packaged-goods marketing organization within a top pharmaceutical company. My first assignment was on Johnson’s Baby Shampoo. I was twenty-six years old and I’d neverRead More

Transcript of How Reducing Friction Increases Revenue

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking,Read More

How Reducing Friction Increases Revenue

Marketing Podcast with Roger DooleyPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategyRead More

What to Pay Attention to in Google Search Console

Are you using Google Search Console for your business? If not, now is the time to verify your domain so that you can dive into the mountains of useful data available to you through Console’s reports. Because there is a lot of valuable data to sort through, it can beRead More