Why Digital Asset Management Matters in B2B Marketing

You’ve probably heard of digital asset management, with its amusing DAM abbreviation, but do you know precisely what it is? Did you know that it can be revolutionary to any business in either the B2B or B2C landscape? DAM technology helps organizations and individuals increase efficiency, save time, and future-proofRead More

Creating LinkedIn Ads That Convert Like Crazy

The following strategies will help you create ads that make prospects want to click and buy. April 29, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon |Read More

BIGLIST of Top Social Media Marketing Blogs for 2019

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top ofRead More

Good Decision Making Requires Good Data

If you begin with bad data, you won’t make the best decision. April 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the years, I have become a “data hound” looking for every morsel of wisdom I can ge to help me make smarter decisions. TheRead More

Weekend Favs April 27

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

5 Mind Hacks You Need to Know Before Starting a Business

Ever use the Pomodoro Technique? You work in short bursts of extreme productivity, then take a break. Try it. April 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Starting a new business is both an exciting and daunting experience. The typical entrepreneur is racing towardRead More

More Is Not Better: How to Effectively Target Retail Promotions

Relevance and value build a loyal customer base. April 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Are there any retailers where you shop regularly, but never pay full price? For example, there’s a home goods store that my wife and I visit every fewRead More

4 Marketing Lessons From ‘Mayor Pete’ Buttigieg

Nobody can pronounce his name, but everyone finds him intriguing. April 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Mayor Pete Buttigieg, the 37-year-old openly gay mayor of South Bend, Indiana with a hard-to-pronounce last name (according to his Twitter profile, it’s pronounced “BOOT-edge-edge”) isRead More

Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh

Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting processIn June Twitter plans to launch an experimental feature to hide certain replies, and a handful of other new changes the firm says are designed to help make conversations on the platform more productive. TechCrunch [youtube https://www.youtube.com/watch?v=HQ-ERHeg96g&w=560&h=315]Read More

4 Simple Tips That Will Get Big Results for Your Business on Google Search

Maximize your brand’s exposure with these easy-to-implement tactics. April 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (accordingRead More