Why Soft Skills Make Strong Networks

It is possible to do well, by doing good. April 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I’m not much of a “new-age” guy. Yet, I believe in the immense power of the Law of Reciprocity. This concept touches upon the deep-rooted psychological urgeRead More

This Is How You Build an Effective Conversion Rate Optimization Strategy

Billions of people are online but they have at least 1.6 billion websites besides yours to choose from. April 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Today’s businesses rely on their web properties to drive a great deal of their sales and lead generationRead More

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized MediaMore than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to newRead More

The Complete Guide to Building ‘Buzz’ and Getting Press for You and Your Business

Experts outline a plan of attack to get your company and your personal brand noticed. April 18, 2019 15 min read Not too long ago, an entrepreneur named Matthew messaged me on Facebook with a refreshingly honest request for help, writing: “This is my fifth year and I would honestlyRead More

How to Build a Reliable (and Profitable) Affiliate Network From Scratch

Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One. April 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recentRead More

Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs norRead More

5 Tips for Better Email Marketing Performance

Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these? April 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email is one of the most effective ways for businesses to advertise their services. While manyRead More

Transcript of How to Roll Out the Red Carpet for Your Customers

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Donna Cutting. She is the founder and CEORead More

How to Roll Out the Red Carpet for Your Customers

[smart_track_player url=”http://traffic.libsyn.com/ducttape/Donna_Cutting_J_Jantsch_Interview.mp3″ title=”How to Roll Out the Red Carpet for Your Customers” social_linkedin=”true” social_pinterest=”true” social_email=”true” Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501Read More

Why Twitter Lists Are Still a Great Tool for B2B Marketers

B2B marketers can benefit in numerous ways by taking full advantage of the power of Twitter lists. Whether it’s showing respect for and nurturing prospective clients, engaging current clients and fans, or helping to build trust in marketing, smartly putting Twitter’s many list features to use offers potentially large andRead More