We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot ofRead More

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERPRead More

In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expandingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Corporate America can’t afford to ignore Gen ZU.S. Gen Z members tend to spend their money with businesses that align with their values, respond positively to autonomous sensory meridian response (ASMR) advertising, and prefer online subscription and customization, according to new research survey data of interest to digital marketers. BNNRead More

Greetings friend! If you’re here, I assume it’s for one of three reasons: You’re interested in the concept of influencer marketing and want to identify if it’s a fit for your B2B brand. You’re dabbling in influencer marketing and are looking for ways to formalize your strategy. You fell downRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Sam Ashdown. She’s a UK based property marketingRead More

Marketing Podcast with Sam AshdownPodcast Transcript Today on the podcast I speak with real estate and marketing expert Sam Ashdown. Ashdown has built three successful real estate businesses: as a consultant to real estate agents; a consultant to home sellers, called HomeTruths; and a real estate agent, with her companyRead More

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industryRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by AXA Equitable Life. That’s axa.com. Advice, retirement and life insurance. Hello and welcome to anotherRead More