How to use the Internet to create and grow your brand. April 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors andRead More

The right marketing plan can put any holiday on the map. Are you ready for ‘National Nurses Day’ in May? April 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you know how that minor holiday we celebrate todayday — April Fools’ Day — began?Read More

Being part of the right group can provide you with the connections you need to reach new industries or regions. Find out how to find and join a LinkedIn group that’s a perfect fit. April 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The followingRead More

Watch the news. You’ll have all the content you can handle. April 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The news of the day is my catalyst for content and idea generation. Without it, I would be stuck in the past, using old techniquesRead More

Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions. “Minneapolis movie showtimes.” “Um… come again?” “Showtimes Captain Marvel 55441.” “Are you –” “Movie showtimes cheapest theater arcade games. I’m feeling lucky.” “Sir, thisRead More

Your subscribers will thank you for taking the ‘Effective Email & Newsletter Marketing’ class with Jeff Goins. March 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

LinkedIn Announces New Data Partnership with Adobe to Improve Ad TargetingLinkedIn announced a new partnership with Adobe that will bring a greater selection of LinkedIn’s (client) account-based marketing features to users of Adobe Experience Cloud, and expand ad targeting with Marketo Engage and Microsoft Dynamics 365 for Sales. Social MediaRead More

Instagram marketing can help you scale your brand quickly, and these tools can help you do that. March 28, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. One thing that has remained consistent over the past few years is Instagram‘s potential to put your brand —Read More

March 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. By 2020 customer service and experience will overtake price as the essential brand differentiator. Eighty-six percent of buyers are willing to pay more for excellent customer experience. Customers will spend 13 to 18 percent more for excellentRead More