One of the great things about my job is connecting with inspiring marketers. While attending SAP’s annual SAPPHIRE conference last year, I had the good fortune to meet Kirsten Allegri Williams @kirstenallegriw thanks to Amisha Gandhi @AmishaGandhi. At the time, Kirsten was VP, Corporate Marketing at SAP Ariba. In ourRead More

Without a clear strategy, companies often get sidetracked. March 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Startups pushing to enter the market at just the right moment have no time to rest on their laurels after coming up with a great idea. But manyRead More

Think you have nothing to teach? Think again. Your website analytics will pinpoint exactly what you should turn into a course. March 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The internet has provided us with a lot of benefits over the years, and oneRead More

Follow these tips, and you’ll soon see replies flooding your mail box. March 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World.Read More

Marketing Podcast with John Jantsch on Strategy First Marketing A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts. Those are the tactics you use to executeRead More

Five of the most unconventional marketers are infusing a punk rock ethos and energy into their marketing efforts—and B2B marketers and brands should take notice. The examples we’ve lined up here skirt the marketing norms and represent unconventional marketers who shoot for the moon and win. Using wit, humor, boldRead More

Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. March 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, andRead More

LinkedIn Mail and LinkedIn Sponsored Email are great tools for you to reach the non-Instagram, non-Facebook crowd. March 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’reRead More

Have you ever experienced the post-party blues? You know that feeling you have when the party has died down and everyone has gone home? The good news is, for years you’ll be left with the great memories of the things you learned and time you spent together (even if itRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales was superRead More