AI Is Within Reach for Small Business Marketing

It’s time to level the marketing playing field. January 28, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market — everythingRead More

A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now

On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers. At the top of the list was creating a documented content strategy. Maybe you came across the post. Maybe you nodded your head while reading that particular item and said, “Yup, I’mRead More

Maximizing the Value of Experience Data

Think mobile first. January 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The biggest acquisition in martech this year highlights the coming of age of experience data. In November, SAP announced plans to acquire Qualtrics for $8 billion — a mega-deal that would make itRead More

Weekend Favs January 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

5 Forbidden Phrases You Absolutely Must Avoid in Your Facebook Ad

All caps and too many exclamation points are just the beginning. Facebook is cracking down on ‘pain points’ content and get-rich-quick schemes. January 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t heard or had this experience yet, Facebook is cracking down onRead More

How AI Is Driving Marketing Automation

AI is consolidating the many tools we use to create and manage customer experiences. January 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019.Read More

Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Buffer’s 2019 State of Social ReportBuffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are focusing on and an examination of trends and how the industry is changing. Buffer [youtube https://www.youtube.com/watch?v=loSXiXViRa0&w=560&h=315] Twitter Releases its Official Marketing Calendar for 2019Twitter has put outRead More

What to Do When Your Client Is Just Not Referable

If you find yourself in this situation, make sure you are able to take feedback and adjust. January 24, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. A friend of mine in BNI recently told me a story about her early days in the organization. Her nameRead More

This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to ‘frozen food porn’ and his frustrated wife. January 24, 2019 2 min read “My boyfriend is addicted to frozen food porn.”  That’s the opening line of Devour‘s first-ever Super Bowl commercial — or,Read More

This $49 Automation Tool Helps You Send Better Custom Emails

With Stackmails, you can send personalized messages to up to 2,000 recipients. January 24, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More