Mastering Your Niche: How to Run a Craft Business From Home

To be successful, you have to master marketing yourself too. January 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The 21st century is loudly being proclaimed the era of the digital entrepreneur, and it’s indisputable that it’s easier to run your business from home nowRead More

How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recentlyRead More

Here’s the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana. January 23, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. It was all over the news on Tuesday: CBS rejected a public service announcement highlighting the benefits ofRead More

Transcript of The Benefits of Giving Intentional Attention

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo’s a platform the helps growth focused eCommerce brands drive more sales with super targeted,Read More

The Benefits of Giving Intentional Attention

Marketing Podcast with Neen JamesPodcast Transcript Today’s guest on the podcast is author and keynote speaker Neen James. James is a leadership expert who teaches her audiences to harness their focus and attention to build relationships with their teams and customers. She is also the author of Attention Pays: How toRead More

How Marketers Can Improve the Customer Experience (And Why They Should Want To)

Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience? It’s not just the customer service team or the ChiefRead More

CBS Won’t Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it. January 22, 2019 3 min read Medical cannabis is not ready for prime time, at least so far as CBS is concerned. Acreage Holdings, one of the largest publicly tradedRead More

Transcript of How Installing a Marketing System Serves Consultants and Their Clients

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network. That’s right, IRead More

How Installing a Marketing System Serves Consultants and Their Clients

Marketing Podcast with Ben RobertsonPodcast Transcript This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena, a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network. Robertson was a financial consultant prior toRead More

4 Ways to Get Creative with Marketing Automation

A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. ButRead More