Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics. Now let’s dig into several spicy ways to take existing contentRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You know the CrossFit brand is an amazing, powerful brand and if you were a gym owner and you started a CrossFit Box or gym, there was aRead More

Marketing Podcast with Matt ScanlonPodcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to noticeRead More

For every six employees, there is one doing what he or she can to tear your brand apart. December 5, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. On Oct. 27, 2015, outdoor recreation specialty retailer REI sent a letter to its 5.5 million co-op members. ItRead More

The key is to success is to integrate influencers into your marketing team. December 5, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it toRead More

It’s that time of year, B2B marketers. As the holiday seasons kicks into high gear and the countdown to a new year accelerates, we all find ourselves looking into our figurative crystal balls to gauge what the new year will bring, and how we’ll improve ourselves and our content marketingRead More

Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, yourRead More

“It feels like I’m talking to a wall.” This is the utterance you might hear from a person whose counterpart in a conversation is not particularly engaged. If you’ve been there, then you know it’s not a great feeling. But one of the biggest issues in B2B content marketing isRead More

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share forRead More

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies. December 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Typically, when you think about “upselling,” you think of a sleazy, annoying salesperson who’s trying toRead More