Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are. November 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most frequent comments weRead More

The Importance of Listening to Customers [Infographic]How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot [youtube https://www.youtube.com/watch?v=jXXZmtImWy4&w=560&h=315] With B2B Marketing, It’s Back to the BasicsGoing back to the basics can pay off in theRead More

Whether you’re ready to wrap it up immediately or have time for courtesies, here are a handful of efficient exit lines. November 8, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. As the Founder of BNI, one of the world’s largest referral networking organization, I often getRead More

Here’s how to build your brand like the iconic hip-hop star. November 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. He’s won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper to win a Pulitzer Prize (for his 2017 album DAMN.),Read More

There’s little doubt among seasoned B2B content marketers that strategy is the key to success. In fact, according to the 2019 B2B Content Marketing Report produced by Content Marketing Institute (CMI) and MarketingProfs, the most successful content marketers (65%) are far more likely to have a documented strategy than theirRead More

The coming weeks will be full of parties, gifts and friends. But don’t let another ‘gift’ slip through your fingers: a customer who’s here to stay. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2017, retail holiday season sales in the United StatesRead More

Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way GoogleRead More

With mobile capabilities in hand, consumer interest can shift to intent almost immediately. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In the past, brands were nowhere near customers when their journey transitioned from interest to intent. Maybe my dad became interested in aRead More

Welcome to the fourth installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this episode, we’ll take a look at the value of specific strategy practices that are sometimes overlooked or underutilized when it comes to creating strong content, featuring insight and examples from some ofRead More

Some 74 percent of millennial Instagram users have made a purchase on the platform. If you’re not thinking about conversions for those users, you should be. November 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram isn’t just for sharing selfies, brunch photos and cuteRead More