Show, don’t tell, how you’ve got your customers’ best interests at heart. November 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. For decades, young brands have relied on the news media to establish their credibility among customers. Getting featured in a newspaper, magazine or TV programRead More

Marketing strategies need to include families with adult kids and grandparents under the same roof. November 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The average family home looks very different today than in years past. According to recent data, a record 64 million AmericansRead More

Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. November 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the explosion of the mobile market thisRead More

You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective toRead More

You know what they call a shortcut that actually saves time? The route. That was the wisdom my dad gave me the first time we went hiking together. Sometimes when you look at the map, it looks like there’s a better path. But the route is the route for aRead More

What can your business do to get inside the minds of your shoppers and drive sales? November 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered why so many fast-food companies like McDonald’s and Burger King use red in their logos? ManyRead More

Choose who sees your ad and what they are watching at the time. November 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Early adopter” and “YouTube ads” — words you may not expect to find in the same sentence right now. Even though YouTube advertisingRead More

Birch Benders got the attention of Target by working on its packaging and finding its voice. November 5, 2018 5 min read In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products intoRead More

Chances are, your target audience is there. November 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But theRead More

For this week’s installment of B2B influencer marketing interviews, we get to meet Rani Mani, Head of Social Influencer Enablement at Adobe. Besides her accomplishments working with cross functional teams and developing strategies for cultivating and nurturing community engagement so that Adobe can be a community driven business, she has anRead More