Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on what’s possible in content and B2B marketing ever since.
I’m not alone.
During that time, we’ve both grown as marketers. Well, maybe I’ve grown, but Ann has exploded. She regularly fills keynote rooms at conferences, draws long, long lines of people to get one of her best selling books signed and her company MarketingProfs has attracted over 600,000 subscribers.
Ann Handley is a marketing influencers’s influencer or more creatively, she’s an Annfluencer.
Since Ann is the very first Chief Content Officer ever, a multi-book best selling author, international keynote speaker and who I like to call, The Khaleesi of Content, we’re pretty fortunate to share the following interview. And after recent events in Toronto, you call also call her a “badaxe” marketer.
In the video below Ann and I connected through Zoom to talk about a range of topics including a game of “hot or not” with content marketing tactics, examples of B2B brands doing it right, how she’s achieved meteoric success with her newsletter growth and of course, the upcoming B2B Forum conference happening near Washington D.C. on October 16-18.
Thank you Ann!
Bound for B2B Forum: For more information about imagining what’s possible in B2B, check out the MarketingProfs B2B Forum conference including agenda, list of speakers (including Ashley Zeckman and myself) and many other fun facts on the website here.
If you’re in marketing, I can’t recommend Ann’s Newsletter, Total Annarchy enough. You can subscribe and see back issues here.