Opinions expressed by Entrepreneur contributors are their own. OpenAI’s ChatGPT has taken the digital world by storm. With so many use cases and capabilities, it has — in a matter of months — become a go-to for business owners and digital marketers around the world. From content creation to streamliningRead More

AI industry leaders create forum to regulate big machine learning modelsNext-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, andRead More

Marketing Podcast with Ben Young In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what peopleRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis. This guide will help you understand the complex world of marketing and create a roadmap forRead More

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adultRead More

Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients andRead More

Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect withRead More

Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’sRead More

Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes. I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. AndRead More

I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me. And then (according to my parents) I ran away to join the circus. In reality, I joined a performance troupe at the localRead More