This Industry Is Making More Money Than Hollywood and the Music Industry Combined — Here’s How Your Business Can Get Involved
Opinions expressed by Entrepreneur contributors are their own. Video games have not just exploded in popularity since 2020, but global revenue has overtaken the higher-profile film and sports markets, with mobile gaming as the big mover. In the U.S., consumer spending on video games hit $56.6 billion on the backRead More
Why Business Owners Must Rely on Data (and Not Gut Feelings) When Making Marketing Decisions
Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have aRead More
Creating Your Marketing Strategy? Make a Pot of Gumbo First
Opinions expressed by Entrepreneur contributors are their own. Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone’s gumbo she recently tried and how it was different from hers. They’re from south Louisiana (like real Cajuns), so I should mention that in case you’re wondering whyRead More
Borekas Founder Uzi Wizman on Creating a Food Business from Social Media
Opinions expressed by Entrepreneur contributors are their own. Uzi Wizman‘s culinary journey began as a 16-year-old dishwasher. Years later, after opening PSY Street Kitchen in the heart of the Sherman Oaks Shopping Center in Los Angeles, his passion for growth and innovation led to him founding Borekas (pronounced Borekas) SephardicRead More
Thread Count: 4 Key Opportunities For B2B Marketers On Meta’s Threads Platform
At the beginning of July, Meta did something that was sort of genius. Instead of just launching a new social media platform from scratch, they made it so users could sign up with a few simple steps directly from their Instagram account. Any hesitation about joining yet another platform inevitablyRead More
3 Ways Leaders Can Use Data to Grow in Shrinking Economies
Opinions expressed by Entrepreneur contributors are their own. According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an increasingly competitiveRead More
Barbie, la película, es una máquina publicitaria: así es como Barbie y otras 4 superproducciones dominaron el arte del marketing
Barbie, la icónica muñeca que ha conquistado los corazones de millones en todo el mundo durante más de seis décadas, fue creada por la empresaria y cofundadora de Mattel, Ruth Handler. La idea de Barbie surgió mientras Ruth observaba el modo en que su hija disfrutaba jugar con muñecas deRead More
What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!
As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may not be as maneuverable or quick as a shuttlecraft, butRead More
Weekend Favs July 29
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Is Your Marketing Strategy Not Working? Make Sure You’re Not Making Any of These Mistakes.
Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategyRead More
