We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what approaches work and which ones don’t. What separates mediocre marketing from marketing excellence in B2B campaigns? The short answer is: a lot. And certainly there is more thatRead More

Opinions expressed by Entrepreneur contributors are their own. Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a plethora of creative options available, such as compelling content on social channels and targeted advertising campaigns, small businesses can nowRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. I recently sat in a presentation where the speaker said, “AI is coming for marketing agencies.” I replied, “AI is coming TO marketing agencies, and it has already arrived at ours.” We have been embracing, testing and analyzing AI tools in everyRead More

Opinions expressed by Entrepreneur contributors are their own. The legal space can be ultra-competitive. It would help if you had an innovative and unified marketing effort to build organic, consistent traffic that can convert to quality leads. One of the most tried and true ways to find those quality leadsRead More

Durante años, la palomita azul fue un símbolo de status en redes sociales y eso está cambiando ahora que se puede pagar por ella. Como estuve mucho tiempo en marketing político, te voy a contar un secreto: la verificación siempre ha tenido precio. Lo puedo decir ahora que ha desaparecidoRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, national media exposure can catapult your consumer brand into the spotlight overnight. For many of my clients, preparing for such exposure is a regular part of their marketing strategy. But is your online presence ready to handle thisRead More

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the endRead More

Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers,Read More

Opinions expressed by Entrepreneur contributors are their own. In 2023, the SEO landscape is only becoming more competitive — especially given the prevalence of AI technologies and non-human-created content. To get a leg up on your AI-powered competition, I recommend doing everything you can to leverage SEO performance boosts. OneRead More