7 formas de destacarte (y vender más) en Instagram

Lo siguiente es un extracto de ‘The Ultimate Guide to Instagram for Business’, 2da edición, de Kim Walsh Phillips, a la venta en inglés. Tengo un secreto que me gustaría compartir contigo: tú y yo fuimos creados con un propósito. El miedo a lo que los demás pensarán es soloRead More

3 Ways New Amazon Sellers Can Stand Out From the Crowd on Prime Day

Opinions expressed by Entrepreneur contributors are their own. While Prime Day has become a staple for bringing masses of customers to Amazon for fantastic deals, Amazon sellers know that translates to more competition for them to get their deals found. That means, having your Prime Day deals featured on Amazon’sRead More

How To Write A Business Book That Matters

Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, IdeaRead More

The Rise of Click and Mortar — Why Online Businesses Should Consider Opening a Physical Store

Opinions expressed by Entrepreneur contributors are their own. When I walk around shopping in Salt Lake City, Utah, I see a few interesting sights — Cotopaxi, Thread Wallets and Kizik. Physical, brick-and-mortar retail locations for what started as local, direct-to-consumer (DTC) online retailers. When the “retail apocalypse” was on theRead More

4 Ways To Incorporate The Art of Storytelling In Your Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool oneRead More

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour.Read More

Brand Loyalty Isn’t Enough to Keep Customers — But Reviews and Rewards Are. Here’s How.

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire investors who make sure they use their air miles and take advantage of the punch cards and point systems atRead More

How Advertising Is a Living, Evolving Entity (and How to Grab Hold of It)

Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a living, evolving entity. Advertisements in the 1800s were primarily published in newspapers, cityRead More

YouTube Is the Tool You Need to Build Your Customer Base — and Your Credibility. Here’s How.

Opinions expressed by Entrepreneur contributors are their own. Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions on YouTube.Read More

B2B Fireworks: 3 B2B Marketing Lessons from the Independence Day

Happy Independence Day! It’s the middle of summer, which means we’re all feeling a little ready for a break. That had me thinking about one of the most fun parts of summer: the blockbuster movie. And what better movie to talk about than this holiday’s namesake: Independence Day. Independence DayRead More