Being given direction over and over again without clarification or elaboration can be downright frustrating. We’re guilty of this in marketing. When we repeatedly suggest that authenticity is the secret sauce to writing amazing content, what are we actually saying? The word “authentic,” as the wise and witty Ann HandlyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramaticallyRead More

Opinions expressed by Entrepreneur contributors are their own. Email marketing works. According to Statista, 49% of people say they like to get promotional emails from brands every week. But while checking their inboxes for offers, there’s a chance your customers and prospects won’t find these emails. If your email listRead More

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name that gets people’s attention for the right reasons and encompasses all that a business has to offer. EnterRead More

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, andRead More

Opinions expressed by Entrepreneur contributors are their own. It’s hard to believe in the legitimacy of a marketing method that boasts a 98% open rate and a 20–30% conversion rate, according to Startup Bonsai. However, these incredible outcomes are achievable with SMS marketing, such as SMS lists. As a result,Read More

The Case for Boosting B2B Customer Experience With Multilingual Support56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service that includes information in their own language — two of severalRead More

The Case for Boosting B2B Customer Experience With Multilingual Support56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service that includes information in their own language — two of severalRead More

Opinions expressed by Entrepreneur contributors are their own. In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to make anRead More