Opinions expressed by Entrepreneur contributors are their own. If you’re a venture-backed company, you’re probably being told to get profitable and to do it quickly. Although it might sound counterintuitive, the path to profitability for many business leaders could lie in expansion. Even during challenging economic times — with theRead More

Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen. It’s getting a lot more complicated to find the data marketers traditionally use for their targeting and personalizationRead More

Opinions expressed by Entrepreneur contributors are their own. Tired of reading the same old marketing advice for your startup? When I started my journey as an entrepreneur, I knew how to build things, but marketing them was a different ball game. Every corner of the internet seemed to echo theRead More

Opinions expressed by Entrepreneur contributors are their own. So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted marketing agenciesRead More

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a powerful tool in every stage of the marketing funnel. In this article, we’ll discuss how to leverageRead More

Opinions expressed by Entrepreneur contributors are their own. As an author, book signing events can be a lot of fun and create some killer marketing hoopla on your social media to get more people interested in your book. They are also a great way to connect with readers, promote yourRead More

Opinions expressed by Entrepreneur contributors are their own. Since the emergence of ChatGPT and similar tools, people have turned to AI for an abundance of writing projects. From coming up with taglines to writing emails, there are unquestionable marketing applications for such tools, yet, in my experience, they are notRead More

What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it? It’s well established that consistency is a key component in the world’s most successful B2B marketing efforts. The Cannes Lions International Festival of Creativity — in existence since theRead More

Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you’re not only competing against thousands of other businesses in your niche, but you’re also up against the millions of gigabytes of content that people are exposed to every single day. You can winRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in toRead More