Opinions expressed by Entrepreneur contributors are their own. Public relations is essential to any organization’s marketing and communication strategy. It involves creating and maintaining a positive image for the founder and its products or services through various media channels, including traditional print and digital media, social media, brand collaborations andRead More

Opinions expressed by Entrepreneur contributors are their own. Jeff Fenster is the founder of the successful healthy food chain Everbowl. He is now creating his own media company that focuses on providing value to his audience instead of just pushing products. Instead of concentrating on doing commercials to sell hisRead More

Opinions expressed by Entrepreneur contributors are their own. People today are bombarded with messages from morning until night. We can’t check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today’s consumers are experts at tuning these messages out, leaving salespeople with anRead More

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel unique journeys that will, hopefully, lead to your brand andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Successfully navigating the ever-evolving world of marketing necessitates a strong understanding of consumer demographics. The ability to tailor your strategies to your audience is essential in driving engagement and fostering brand loyalty. Lately, emerging data on the Black population demographics have signaledRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, the competition in business has become tougher than ever before. In such a scenario, the importance of press releases and news features cannot be underestimated. These tools are essential for businesses of all sizes to gain media coverage,Read More

Opinions expressed by Entrepreneur contributors are their own. You care about your online reputation, so you did what every diligent entrepreneur has done, including me: You created a personal website. But just like LinkedIn made business cards obsolete, a powerful feature from Google could soon do the same for ourRead More

Como dueño de una pequeña o mediana empresa, siempre estás buscando formas nuevas y creativas de llegar a tu público objetivo. Navegar entre tanta competencia puede ser un desafío, pero hay un arma secreta que puede ayudarte: el marketing multicanal. Este poderoso enfoque involucra a tus clientes a través deRead More

Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs. ThroughoutRead More