4 Key Factors to Consider When Choosing a Marketing Agency

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business. But with so many marketing agencies out there, it can beRead More

How Documenting My Journey Online Brings Me Valuable Business Opportunities

Opinions expressed by Entrepreneur contributors are their own. I don’t know about you, but I’ve always been told to keep a journal. With the rise of journals, journal prompts, self-care and mental health in general, more and more people are starting to get into journaling. What if I told youRead More

The Rise of AI in Advertising

Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and oneRead More

New Amazon Sellers Must Avoid This Huge Beginner Mistake

Opinions expressed by Entrepreneur contributors are their own. To say it’s easy for new Amazon sellers to make mistakes that cost them time and money is an understatement. With the complexity of Amazon algorithms, getting your first Amazon sales can be like trying to ice skate uphill. Luckily, you canRead More

Mastering This Marketing Strategy is Your Ticket to Success in a Competitive World

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerfulRead More

How to Turn a Crisis into an Opportunity by Managing Negative Publicity

Opinions expressed by Entrepreneur contributors are their own. Today’s businesses face countless risks, from compliance mistakes to saying the wrong thing out of turn. A public relations (PR) crisis can topple even the most well-respected company. A press release, worded to announce an impressive new social-impact program your company isRead More

B2B Marketers on the Move: Celebrating Spring 2023 Leadership & Talent Growth

Springtime epitomizes new growth and the possibility for harvesting future successes, and as B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as shifts that often seem to happen so fast that they are difficult to fully appreciate. For overRead More

Why Success Doesn’t Feel Like It Should and What To Do About It

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the UnitedRead More

5 Ways to Use Personalized Marketing Campaigns to Increase Sales and Retention

Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feelRead More

How to Maximize Each Stage of Your Franchise Sales Funnel Using Video

Opinions expressed by Entrepreneur contributors are their own. Over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fillRead More