Opinions expressed by Entrepreneur contributors are their own. In recent Entrepreneur articles, I’ve been talking about the power of brand storytelling through a three Rs approach and by considering your brand’s social identity. It may be easy to imagine how to tell a brand story in traditional media like TVRead More

Opinions expressed by Entrepreneur contributors are their own. Social media is a part of our everyday lives. In the past decade, it has taken over much of our time, from scrolling through the posts of family and friends to meeting new people and engaging with the world around us. ButRead More

Opinions expressed by Entrepreneur contributors are their own. As a leader, you can leverage your LinkedIn presence and become the face and voice of your brand. But many leaders make lasting mistakes that hinder their long-term success on the platform. With 180 million senior-level influencers on LinkedIn, a lack ofRead More

Opinions expressed by Entrepreneur contributors are their own. Building and maintaining strong relationships with stakeholders, including customers, employees and investors, is essential for success. Companies that invest in building these relationships can benefit from improved customer loyalty, increased employee engagement and better access to funding and support from investors. PublicRead More

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somewhat-questionable decision to remain here in the land of 10,000 lakes. This is what April “spring time” looks like hereRead More

Opinions expressed by Entrepreneur contributors are their own. Traditional TV still has its viewers, but — unless you missed the memo circulating for the last decade — you’re probably aware that streaming is the current reigning champ of entertainment. New over-the-top TV (OTT) (a.k.a streaming TV ads or STV ads)Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing. And not all franchise marketing solutions are created equal. Many “canned” marketing programs save time but are built on brand recognitionRead More

Opinions expressed by Entrepreneur contributors are their own. Companies looking to partner with external public relations (PR) agencies to help manage communications and brand reputation should know a few things. Not all public relations is the same, and each has its rightful place in the matrix, but it’s essential forRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial marketing budgetRead More