Opinions expressed by Entrepreneur contributors are their own. Dating apps have undoubtedly revolutionized how people find love and connect with others. 3 in 10 US adults say they have used an online dating service (website or app). The convenience and accessibility of dating apps have made it easier for individualsRead More

B2B CMOs Make Meaningful Shifts in Priorities30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, with 19 percent having said greater efficiency — three findings containedRead More

Marketing Podcast with Henry Adaso In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing forRead More

Opinions expressed by Entrepreneur contributors are their own. News of slowing revenue growth and layoffs in almost every sector currently dominate the headlines in all the places we consume media. Coupled with the inverted yield curve we saw in November, typically a harbinger of a global recession, it’s no wonderRead More

Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit financially by focusing beyond just one-and-done purchases. Instead, they want repeat purchases from engaged customers. To entice customers to make more purchases,Read More

Marketing Podcast with Morra Aarons-Mele In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, anRead More

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is undoubtedly the most popular and trusted platform for organic lead generation, and that’s not without reason! Here are some facts that prove why you should prioritize marketing on LinkedIn: With such colossal numbers, it’s no surprise that most businesses areRead More

Half-asleep on my commute home from work, the train jostled and dislodged in my brain an idea for a middle-grade reader book. I thought it would be fun to write (and fun for kids to read), so as soon as I got home, I ran straight to my computer andRead More

It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in terms of ROI. But as content marketers we have to tread carefully: to paraphrase the old proverb, anRead More

Opinions expressed by Entrepreneur contributors are their own. Today’s digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies. With first-party data in hand, smallRead More