Image Credit: Courtesy of Lenny Rachitsky Lenny Rachitsky has more than 325,000 newsletter subscribers. He says he makes “significantly more” money from it than he once did as a product lead at Airbnb. “It’s a wild number that I never imagined,” he says. “I highly suggest exploring this path ifRead More

Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection we’ve all encountered at some point in time — it’sRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. How well do you know your audience? It’s a question that every entrepreneur must carefully consider if they wish to make their products or services appealing to potential customers. The better you know your audience, the easier it will be to speakRead More

Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and hisRead More

B2B Decision-Makers Value Research and Data in Thought Leadership Content51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the greatest value, with 49 percent pointing to thought leadership that references robust research with supporting data — two of several findings of interest toRead More

From coaches to trademarks, seven founders sat down with Jessica Abo to share the best investment they made before they started their business. 1. Sharri Harmel, Editor-in-Chief, Extraordinary Women Magazine “The Extraordinary Women Magazine is a magazine focused on helping women create fantastic next chapters. The best investment I everRead More

Opinions expressed by Entrepreneur contributors are their own. Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customerRead More

As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it. B2B marketers face monumental challenges today, aiming to increase targeted brand awareness in crowded marketplaces with tightening budgets. We’re feelingRead More

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the most lucrativeRead More