Opinions expressed by Entrepreneur contributors are their own. Toys “R” Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities for promotional events, negotiating lucrative contracts with different toy production companies and developing Geoffrey the Giraffe, who would remain the faceRead More

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be onRead More

Opinions expressed by Entrepreneur contributors are their own. Let’s first state the obvious — selling B2B is far more complex than selling B2C. In B2C, you’re mostly selling to an individual, which means there’s only one decision-maker involved. But in B2B, you’re selling to a business, which means there couldRead More

Opinions expressed by Entrepreneur contributors are their own. The word of the year for 2022 feels like something straight out of science fiction: permacrisis, “an extended period of instability and insecurity.” If you’re in the media and advertising business, that sounds an awful lot like what’s going on right now.Read More

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you’re missing out on a lot of data that you could use to drive more conversions, which ultimately willRead More

What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023? In the following infographic, we share 15+ valuable insights, take-aways and statistics that show how B2B brands and marketers are increasingly turning to the power of influencer marketing to add the type of humanRead More

Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There’s one strategy that goes beyond the reach of ads or traditional digital marketing tactics and can create an even bigger impact: an effective public relations strategy. An excellent public relations strategyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, consumer dataRead More

Opinions expressed by Entrepreneur contributors are their own. While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing. Marketing is aboutRead More