The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, you’re undoubtedly looking for ways to save time, money and effort wherever you can. You’re probably keen on marketing your startup, but that means money to hire copywriters, content strategists, graphics designers and paid ad specialists, among others.Read More

Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of EngagementMicrosoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member mark and seen record levels of engagement, with the number of user sessions expanding by 18 percent,Read More

This is What You Need in Your 5-Year Marketing Plan

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to their marketing strategies. They figure out what they want to achieve and then develop actionable steps to get there.Read More

Conversational AI Is a Revolution That’s Just Getting Started. Here’s How It Can Boost Your Business.

Opinions expressed by Entrepreneur contributors are their own. By now, most of us have tried playing around with OpenAI’s ChatGPT. After using it, I’m excited—and a bit scared, if I’m being honest — about what the future holds in the age of artificial intelligence. But first, some background … ChatGPTRead More

What Is Earned Media and What Is Its Value?

Opinions expressed by Entrepreneur contributors are their own. The digital transformation of the media landscape has changed how brands connect to consumers. Where audiences were previously limited to a handful of newspapers and broadcast outlets, users can now choose between dozens of traditional and digital publications, social media channels, blogsRead More

3 Myths About PR That Are Hurting Your Brand’s Success

Opinions expressed by Entrepreneur contributors are their own. If you’re building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it’s like to feel as though you’re talking to a brick wall. There’s no denying that every brand, new orRead More

How to Design A Strategic Brand For Your Business

Opinions expressed by Entrepreneur contributors are their own. At the start of each year, entrepreneurs often set New Year’s Resolutions for themselves without spending any time focused on designing a strategy for the success of their business in the upcoming year. By failing to do so, these business leaders areRead More

The Secret To Attracting Your Ideal, High-Ticket Clients

Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. Key Takeaway:Read More

Your Marketing Emails Are Annoying. Here’s How You Can Fix Them.

Opinions expressed by Entrepreneur contributors are their own. When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are pure marketingRead More

Fixing Your Facebook Ads: How to Create a Strategy That Works

Opinions expressed by Entrepreneur contributors are their own. Every business owner, entrepreneur and social influencer understands the importance of branding and marketing for profitability. If you don’t have eyeballs on your business, you aren’t getting traffic and converting consumers into clients. Still, it isn’t only about getting people to lookRead More