Opinions expressed by Entrepreneur contributors are their own. Bringing any kind of new product to market requires a different approach for every industry, target customer and even location you need to enter. Occasionally, new products are so novel that they automatically stand out without much marketing help. But if youRead More

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. With overRead More

Opinions expressed by Entrepreneur contributors are their own. Tesla owners can give you numerous reasons why they believe their vehicle is superior to other makes and models, many a diehard Apple user would simply never switch to an Android device… and you’ll likely never catch a Starbucks enthusiast skipping theirRead More

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent62 percent of global respondents in Edelman’s annual Trust Barometer have said that they place the most trust in businesses, topping the 59 percent achieved by second-place category non-governmental organizations (NGOs), achieving top marks for both competency and ethicalRead More

Opinions expressed by Entrepreneur contributors are their own. Writing and publishing a book can be a great way to increase your influence and broaden your reach. With a book, you can establish yourself as an industry expert and even find new customers who might be searching for your products orRead More

Opinions expressed by Entrepreneur contributors are their own. Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing the rightRead More

Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicornRead More

Opinions expressed by Entrepreneur contributors are their own. In 2020 Dictionary.com’s word of the year was “pandemic.” Since then, a few interesting work-related trends have enjoyed honorable mentions on the annual list — like “Zoom” in 2020, “great resignation” in 2021 and “quiet quitting” in 2022. One term that hasRead More

Opinions expressed by Entrepreneur contributors are their own. When someone mentions the term user experience (UX) design to you, do you immediately think of screens and interfaces? Well, that’s part of it, but the subject matter goes way deeper than that. Implemented in the right way, it can even beRead More

Marketing Podcast with James Ellis In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author,Read More