The Seven Levels Of Adaptive Innovation

Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How toRead More

TikTok for B2B Businesses: Is It Worth It?

Opinions expressed by Entrepreneur contributors are their own. The video platform TikTok, created in 2016 as a continuation of Musical.ly, has gained exponential popularity in the past few years — garnering around 1 billion monthly active users. Its videos, which were once only used for dances and memes, have sinceRead More

Top 12 Questions About Facebook Ads That Every Entrepreneur Needs To Know

Opinions expressed by Entrepreneur contributors are their own. Facebook Ads can be a great way to drive traffic to your website and increase sales conversions, but they can also be expensive and difficult to manage if you’re unfamiliar with the platform. By understanding how Facebook Ads work and what optionsRead More

B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform? Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and subsequent top-down shifts in some of the platform’s fundamental policies.Read More

Weekend Favs December 31

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

4 Steps to Creating a Successful Agency Marketing System

Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place. WhatRead More

4 Marketing Strategies Pet Care Companies Must Implement to See Growth

Opinions expressed by Entrepreneur contributors are their own. The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone stops byRead More

How Facebook’s Demise Will Change Digital Advertising — and How Your Brand Can Adapt

Opinions expressed by Entrepreneur contributors are their own. Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s core platform slowed down, Mark Zuckerberg made the fateful decision to shift focus to the metaverse, goingRead More

5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It

Opinions expressed by Entrepreneur contributors are their own. According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek advice from these individuals. Many businesses and entrepreneurs outsource the job of building a personal brand toRead More

Branding de espacios: ¿cómo transmitir el alma de tu marca a través de espacios y diseños?

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. ¿Te has preguntado por qué cuando entras a tu tienda favorita sientes que cada detalle, textura y color te transmite un mensaje? Esto se debe a que el espacio está diseñado de una manera consciente y tú como cliente percibesRead More