Marketing Podcast with Laura Bull In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to BuildingRead More

Over the past few years aka “the Covid years” the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported that 85% of B2B marketers believe that interest in working with influencers in the coming 12 months will increase. OnRead More

Opinions expressed by Entrepreneur contributors are their own. Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out that aRead More

Marketing Podcast with Dan Franks In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and DirectorRead More

Opinions expressed by Entrepreneur contributors are their own. It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, contact formsRead More

What were the top B2B content marketing articles that published on the TopRank Marketing blog this year? Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a significant part of the reason the need for search technologyRead More

Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of aRead More

Opinions expressed by Entrepreneur contributors are their own. You may have seen the ads at the top of every Google search, but 94% of users ignore them in favor of organic results. If you want to increase your business or side hustle’s organic traffic online, then you may need toRead More

Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learnedRead More

Opinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a comprehensive campaignRead More