Opinions expressed by Entrepreneur contributors are their own. Any entrepreneur knows that a critical aspect of growing one’s business and elevating your brand is to step up as a thought leader in your field. For instance, we’ve all marveled at the CEO who shares words of wisdom on LinkedIn orRead More

Marketing Podcast with Jacqueline Lieberman In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. TheRead More

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer acquisition and marketing than they do in cultivating loyalty. The evidence is clear; customer loyalty translates to steadyRead More

Opinions expressed by Entrepreneur contributors are their own. It happens all the time in the entrepreneurial world: A team builds an impressive product or service, rigorously test it to make sure it functions well and then they launch it. When a few weeks go by and new business leads aren’tRead More

Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn, but to also offer relevant insight and research-based strategy that will helpRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. It’s been a record-high holiday buying season so far, with almost 197 million Americans shopping in stores and online between Thanksgiving and Cyber Monday. Over the five-day period, people spent $35.4 billion online, according to Adobe Analytics. Cyber Monday exceeded expert predictions,Read More

Changes to California’s Privacy Law Will Affect B2B BrandsWhen B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a lookRead More

Opinions expressed by Entrepreneur contributors are their own. As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations evolve fasterRead More

Opinions expressed by Entrepreneur contributors are their own. It’s probably not difficult to grasp that our customers’ purchase behaviors are deeply entangled with moods. There’s a reason that we call shopping therapeutic. Purchasing things we want sends a serotonin surge to the brain that can temporarily make us feel betterRead More