LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedInRead More

Marketing Podcast with Tom Peters In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty yearsRead More

Opinions expressed by Entrepreneur contributors are their own. Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillarsRead More

Aquellos que se dedican al manejo de redes sociales lo saben: a veces no es fácil saber si alguna de nuestras publicaciones ha molestado a los sistemas automatizados que revisan el contenido. SOPA Images | Getty Images Uno termina enterándose de alguna infracción a destiempo, muchas veces al querer invertirleRead More

Opinions expressed by Entrepreneur contributors are their own. By 2023, it is predicted that there will be 465 million active podcast listeners across the globe. That is a lot of attention for business owners of all shapes and entrepreneurs to tap into. With more and more people busy and onRead More

Opinions expressed by Entrepreneur contributors are their own. I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good foresight intoRead More

Opinions expressed by Entrepreneur contributors are their own. A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for everyRead More

Opinions expressed by Entrepreneur contributors are their own. In the age of thought leadership, you don’t have a complete personal brand without a book. The most notable entrepreneurs of our time published books that redefined business operations on a global scale and accelerated their rise to fame: Jim Collins, EricRead More

Marketing Podcast with Melanie Deziel In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers EarnRead More

Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been living under the proverbial digital rock, you’ve no doubt read at least a few news pieces, and more than one deep think-piece, on the wild amusement park ride that Elon Musk’s takeover of Twitter has seemed to become. InRead More