Opinions expressed by Entrepreneur contributors are their own. How do you identify and ensure high-quality content? Quality should always be your priority in content creation. Search engines value quality content when ranking websites; even more importantly, quality content significantly affects your readers and customers. But, you must apply reviewing andRead More

Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer. In B2B, some influencers go by creators, subject matter experts, industry experts, or other terms that disassociate them from the B2C influencer. Whichever term is used,Read More

Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, confidence, courage, and time are required to complete everything. Personal branding is not a thing to do because social media says so. Today it’sRead More

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Related: Oculus Founder SlamsRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite forRead More

Opinions expressed by Entrepreneur contributors are their own. As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible and positioning your brand as a leader in yourRead More

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. El content marketing se puede dividir en dos actividades distintas: la creación del contenido y la promoción del contenido. La creación es necesaria porque el contenido no se crea a sí mismo. Pero muchos creadores de contenido novatos escatiman enRead More

Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn’t create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sureRead More

Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) neverRead More

Changes to B2B ecommerce coming fast [SURVEY DATA]B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2BRead More