My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. PhotoSonic – lets you create realistic or artistic graphics from a text description. Just type in a few keywords, and the software will produce several relevant images forRead More

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is “the place to be” for online professional networking. But why is that? Why do more than 830 million business professionals from over 200 countries use the platform? There’s no simple answer, but there are a few foundational reasons to employRead More

B2B brands shouldn’t fear rejection, but being unknown91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing WeekRead More

Opinions expressed by Entrepreneur contributors are their own. Depending on the headlines you believe, we’re either headed for a long, ugly recession, or parts of the world are already in one. Either way, it’s not pretty — and consumers and advertisers are bracing for impact. Even in July, when theRead More

Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businessesRead More

Opinions expressed by Entrepreneur contributors are their own. The public relations sector is constantly being challenged by new technologies. The rise of new social platforms and the ever-changing way we use them, the widespread adoption of artificial intelligence, the cookie-less world and the data-driven demand for new metric modes areRead More

Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a website: usersRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or evenRead More

How do you turn a $1 million company into a $10 million one? Or into a $100 million or even a $1 billion company? The answer: Smart execution. Smart execution enables a business to confidently run toward and achieve its vision, plans, and goals. Smart Execution is the secret sauceRead More

Opinions expressed by Entrepreneur contributors are their own. All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to growRead More