Opinions expressed by Entrepreneur contributors are their own. User onboarding is the process that takes people from perceiving, experiencing and adopting the product’s value to improve their lives. This process determines whether a customer keeps utilizing your product or leaves after several months or even days. Why user onboarding isRead More

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that TikTok has quickly become a front-runner among the platforms brands consider building a presence on. Once regarded as an entertainment app for dancing teens and lipsyncing videos, TikTok has evolved into a platform for authentic storytelling, discovery andRead More

Opinions expressed by Entrepreneur contributors are their own. With the advent of a digital era, websites and digital platforms have become integral to businesses and personal brands. A solid online and web presence goes a long way to influencing your client and the general community of users. Hence, we seeRead More

One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a good reason this metaphor has held sway. A marriage is a serious and high-stakes commitment, and nobodyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Streak – is a CRM Platform Built directly inside Gmail that allows you to manage any workflow from your inbox. From sending personalized emails and keeping track of leadsRead More

Opinions expressed by Entrepreneur contributors are their own. Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience. Why? Because people tend to trust influencers and their contentRead More

Opinions expressed by Entrepreneur contributors are their own. Ye, also known as Kanye West, has been a problematic public figure for years. From the time he wore a White Lives Matter shirt to the time he said slavery was a “choice” in a TMZ newsroom, Ye has always hidden behindRead More

AI is the future of marketing. According to a study by Quantcast and Forbes,  AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This post will provide you with practical and useful examples to understand a bit more about AI and how it canRead More

The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.  There is an AI tool out there for almost any marketing need, and the stat above proves that these tools will grow and develop to offer evenRead More

5 Predictions For B2B CMOs To Win In 2023 [Forrester Report]20 percent more B2B demand teams will report to sales in 2023, with 10 percent of marketing automation budgets moving from transformation to resilience, while 40 percent of firms will shift to cloud-native-first strategies — three of numerous findings ofRead More