Opinions expressed by Entrepreneur contributors are their own. Nearly every advertising report ever produced includes a line for return on ad spend (ROAS). Often, it’s used as the top-line indicator of ad effectiveness. The unfortunate truth is that ROAS is a commonly misused or incomplete metric. It’s my sense thatRead More

Opinions expressed by Entrepreneur contributors are their own. Imagine that you have worked hard to create a new product that can solve your customers’ problems. Now it’s time to do some pre-launch work to spread the word about this product, get it in front of an audience and highlight itsRead More

Opinions expressed by Entrepreneur contributors are their own. Live internet shows are becoming more popular in the marketing world as an alternative to traditional means of marketing. I started with a podcast and switched from the podcast to my own live show because I wanted to use more video contentRead More

The American Marketing Association defines the role of chief marketing officer (CMO) as that of the highest-level marketing position within a company. It’s a position that comes with a lot of responsibility, not the least of which includes the very direction and strategy of the brand’s comprehensive marketing platform. TheRead More

Opinions expressed by Entrepreneur contributors are their own. Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% of customersRead More

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But “trust” canRead More

Opinions expressed by Entrepreneur contributors are their own. Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. Most savvy entrepreneurs have figured out the basics, but that’s the first place to check if your marketingRead More

We’ve been saying for years that B2B marketing should be emotional, exciting, entertaining and engaging — in short, creative. Great marketing not only wins those industry awards, it gets better results. We’ve proven as much with the work our agency puts out. But it’s nice to get some third-party vindication.Read More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs should know the value of learning new skills. In a constantly innovatingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More