Opinions expressed by Entrepreneur contributors are their own. As brands seek out ways to sidestep rainbow-washing while still appealing to LGBTQ consumers, one content strategy in particular can directly help combat rising censorship efforts in America. Founded in 1994 by Missouri high school history teacher Rodney Wilson, LGBTQ History MonthRead More

Opinions expressed by Entrepreneur contributors are their own. Content is king. It’s the blood of everything from algorithms to brands. It can capture the attention of the fleeting eyes of the masses and is the white whale of the day. And with only seconds to use, you better have someRead More

Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s impact, while 30 percent noted that theirRead More

Opinions expressed by Entrepreneur contributors are their own. In a typical commercial transaction, the buyer controls the money, which means they own the power in the relationship. Salespeople have tried to improve their leverage by using the word “partner” instead of customer or client. In doing so, some reps haveRead More

Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth hacking is the result of hard and long-term marketing activities. How relevant is a product launch strategy? How can you use itRead More

Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for researchRead More

Opinions expressed by Entrepreneur contributors are their own. Let us be honest, every business owner tries to keep up with the ever-changing Google algorithm. Why? Because nobody wants to be on the second page of Google. In SEO, quick victories with little effort are uncommon. There are SEO myths outRead More

Opinions expressed by Entrepreneur contributors are their own. With the rise in energy prices, interest rates, rents and utility bills, consumers don’t necessarily have the same purchasing power as they used to, leading to a shift in their behavior. Consumers now have a new scale of preferences, with luxury almostRead More

Opinions expressed by Entrepreneur contributors are their own. Was 2022 a 3X year for you? Did you build a bold brand and craft a powerful message that took your breath away? Or are you mired in a swamp of the same old thing? If you feel a twinge of stagnancyRead More

Marketing Podcast with Carmine Gallo In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He’sRead More