Durante los últimos meses, diferentes empresas han comenzado a utilizar deepfakes para que celebridades aparezcan en sus comerciales, sin que ellos hayan tenido que estar filmando presentes durante la filmación. El problema de esto es que algunos de los famosos no han dado su consentimiento para que se utilice suRead More

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come toRead More

Opinions expressed by Entrepreneur contributors are their own. Have you ever walked into a party, and within minutes (maybe even seconds), wanted to leave? Most of us have been there — we were invited to an event, but it ended up not being what we expected. Maybe the food didn’tRead More

Opinions expressed by Entrepreneur contributors are their own. When asked about the initial success of Cincoro Tequila, co-founder and CEO Emilia Fazzalari says, “I credit my four teammates, my co-founders. Together it feels like we can accomplish so much, and we are.” Cincoro Tequila Calling them “teammates” makes perfect senseRead More

Opinions expressed by Entrepreneur contributors are their own. Personal branding has finally become something that most entrepreneurs have accepted as a must-do. Thanks to Elon Musk, Gary Vaynerchuk, and other public-facing founders, more business owners are hopping on the personal branding train and making an effort to put a faceRead More

Opinions expressed by Entrepreneur contributors are their own. Over the last couple of years, video has taken over social media, as there’s a new tendency to consume video content. Users prefer to watch short videos rather than see pictures or read posts on social media platforms. The tendency to preferRead More

Marketing Podcast with Ben Congleton In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many smallRead More

Where can artificial intelligence (AI) play a genuinely helpful role in B2B marketing efforts, and when does it go too far and become a creative liability for marketers? AI has increasingly crept into our daily lives, and B2B marketers are facing these and other new questions, confronted with keeping aRead More

Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. Calendar – Calendar According to research conducted by 3M, the human eye is capable of processing visuals approximatelyRead More

Takeaways: Growth Hacks – Walking away from a career in finance to start a digital media company might sound crazy. But Andy Lederman put in enough time, effort, and research to be successful. He continues to find ways to battle the ever-changing social media algorithms and gain popularity for hisRead More