Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM28 percent of B2B marketers have indicated that they had significantly better sales and marketing alignment after implementing an account-based marketing (ABM) program, with 47 percent observing a moderate increase in alignment between sales and marketing, while some 53Read More

Generating leads can be challenging, especially if you are a small business owner. There is A LOT that goes into obtaining just one lead, let alone ten or 100 leads. But what’s worse? Creating a plan, paying for a successful advertising campaign, driving traffic to your website, generating leads…and thenRead More

When asked to attend the MarketingProfs B2B Forum, I wasn’t sure what to expect. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, but never specifically within the B2B content marketing space, and this group can be an intimidating one. Sure, I’ve admired the longRead More

Marketing Podcast with Jean Hanson In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successfulRead More

It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon.  Our CEO Lee Odden shared in January, “from ‘boring-to-boring’ to being woefullyRead More

Marketing Podcast with Brett Martin In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter isRead More

The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond. To celebrate and honor our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum event, we’reRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

What Delays the B2B Buying Process?30.2 percent of B2B buyers have said that a business’ reputation both online and offline is the top factor when it comes to selecting a specific B2B service, with 20.9 percent pointing to online ratings, 18.6 noting price and service comparisons, and 14 percent whoRead More

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by the MarTech Podcast, hosted by Benjamin Shapiro, brought to you by the HubSpot Podcast Network. Ben’s episodes are so awesome. They’re under 30 minutes. They share stories with world class marketers who use technologyRead More