Opinions expressed by Entrepreneur contributors are their own. If you advertise on Facebook, you might sense that the marketplace is becoming more crowded, prospective buyers are warier of offers, and it’s generally more difficult to get people to pay attention. This is for good reason. I remember when I firstRead More

The 30 Brands B2B Professionals Trust MostApple, Adobe, Microsoft, Amazon, and LinkedIn hold the top-five most-trusted brand spots among B2B professionals, with technology firms Google, Zoom, HubSpot, Samsung, YouTube, and Dell amoong the brands with exceptional or excellent trust factors, according to newly-released B2B survey data. MarketingProfs “Upholding honesty withinRead More

Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users respond toRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags behind otherRead More

Opinions expressed by Entrepreneur contributors are their own. When I first got into SEO over 20 years ago, link building was easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top of Google.Read More

Opinions expressed by Entrepreneur contributors are their own. One of the best ways to improve your brand’s credibility online is to have a Wikipedia page for your business or organization. Often, when people Google search for a company, Wikipedia is the first place they’ll go for information. So creating aRead More

Opinions expressed by Entrepreneur contributors are their own. Every day, corporations receive countless solicitations to sponsor events. Fundraisers, conventions, product shows, seminars, lectures, sports, concerts and other entertainment venues constantly reach out to big companies for sponsorship. A lot of money is needed for such an event to fulfill itsRead More

Marketing Podcast with Jamie Jay In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designedRead More

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid advertising, but where paid advertising lacks, public relations makes up for it. Public relations creates trust and reliability with the consumer, turningRead More

When you’re a brand in a competitive market, franchising industry or not, image can be everything. A big part of that perception is crafted through the company’s marketing initiatives. Today’s marketing mix is more complex than ever before — a direct result of the science behind the strategies. We nowRead More