Opinions expressed by Entrepreneur contributors are their own. How do brands keep themselves in the public eye? Marketing isn’t as easy as a few decades ago when a billboard or a newspaper ad might have sufficed. Today, brands have a much larger area to cover. With the internet and ecommerceRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital marketplace is extremely crowded these days. You need to find waysRead More

Opinions expressed by Entrepreneur contributors are their own. Mention storytelling, and the image in your mind is of a group of children sitting on a floor listening to someone read from a book or telling a story from memory. Where is the connection to digital marketing? It is a simpleRead More

Opinions expressed by Entrepreneur contributors are their own. Selling products and services to customers is the lifeblood of any organization. This is especially critical for small businesses and new entrepreneurs. Without a constant inflow of new customers, many businesses risk losing their source of revenue and profit. But has itRead More

B2B buyers aren’t always happy campers when purchasing online [Report]94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 percent report having experienced at least one pain point during the online purchase process — two of several findings ofRead More

Opinions expressed by Entrepreneur contributors are their own. Gone are the days of blindly marketing to consumers and guessing what it is people want. Today, consistent communication with customers is critical when it comes to a thriving business. By owning your customer data, you can drive sales, save time, saveRead More

Marketing Podcast with Whitney Johnson In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert inRead More

Opinions expressed by Entrepreneur contributors are their own. TV advertising doesn’t carry quite the same weight it used to. Twenty years ago — back in the days of “water cooler” TV moments and must-watch televisual events — the medium was pegged to a specific time and schedule. If you wantedRead More

Opinions expressed by Entrepreneur contributors are their own. Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s helpRead More

Marketing Podcast with Dale Bertrand In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneurRead More