Opinions expressed by Entrepreneur contributors are their own. The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be expanding theirRead More

Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites and search results all have a noticeable impact on the reputation equation, but how they ultimately comeRead More

Opinions expressed by Entrepreneur contributors are their own. In the very early days of The Supplant Company, back when we were just sketching out the details of the “sugars from fiber” concept, it really wasn’t clear what the right route to market might be. Bringing new food ingredients to marketRead More

Opinions expressed by Entrepreneur contributors are their own. Online communities are the bread and butter of consumer engagement today. Communities allow like-minded people to engage on topics that they both relate to. But most importantly, an online community brings life and authenticity to the conversation. It doesn’t feel forced andRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online. When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increaseRead More

Opinions expressed by Entrepreneur contributors are their own. It seems you can’t turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They’re in your email inbox and Instagram DMs, claiming that they’ll help with your SEO, your paid digital ad strategy, the about page on yourRead More

Opinions expressed by Entrepreneur contributors are their own. Market disruption strategies can be highly advantageous for businesses, allowing companies to tap into new markets and gain a competitive edge. However, it’s important to note that not all disruptions are successful. Many companies have tried and failed to disrupt their respectiveRead More

How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones? B2B marketers in 2022 are fortunate to have access to perhaps the greatest wealth of virtual learning opportunities the world has ever seen, as more business is now done online than everRead More

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges with customer experience (CX) programs is how to go beyond tracking a net promotor score (NPS), collect data, be able to take action and change behaviors that impact customer experiences. That’s because it requires your teams toRead More